When people wish to give sincerely for the sake of Allah, they often think of direct donations or Sadaqah Jariyah. Considering a Waqf, however, may feel unfamiliar to some, as it is sometimes perceived to be complex or difficult to establish.

Yet when we speak about Waqf, we are not referring to a passing donation. We are describing a different approach to giving. At its heart, Waqf means preserving capital and dedicating its benefit to people on a permanent basis. It is a form of ongoing charity in Islam — a charity that lasts.

As hardship increases across the world and poverty rises at alarming rates, Waqf stands out as a thoughtful financial model. It does not rely on repeated donations, but on continuous impact.

When Should You Choose a One-Off Direct Donation?

A direct, one-time donation remains essential and irreplaceable, especially in situations of urgent need or where immediate food and medicine are required.

For example:

• Donating to a neighbour who has no food

• Purchasing medicine for a poor patient

• Providing Eid clothing

• Offering iftar to a fasting person
  

In such cases, direct giving provides genuine relief. It meets an immediate need and plays a role that cannot be replaced.

When Is Waqf the Smarter Choice?

Waqf becomes a smart decision when you are thinking long term.

You might ask yourself:

• Do I want a temporary reward or one that continues?
• Could the same amount of money leave a lasting impact rather than a short-term one?

A Waqf Shareis built on a simple yet powerful idea: a donation is invested, and its returns are distributed year after year. The original contribution is not consumed once, and the benefit does not end with the season. Goodness becomes a sustainable system, not dependent on reminders or circumstances.

For this reason, Waqf shares become a thoughtful choice when you are seeking:

• Sadaqah Jariyah with reward that continues
• Sustainable support for vulnerable communities
• A charity that remains active even when you are busy, forget, or have passed away.

It is a long-term impact charity — an Islamic endowment designed to give once and benefit repeatedly.

It is important to note that you do not have to choose between direct charity and Waqf. One does not cancel out the other. In fact, combining both brings greater benefit to communities.

For example, you may donate today to provide iftar for a neighbour in need, and also contribute to an Education Waqf share.

So the question remains:

Is Waqf Charity Suitable for Every Donor?

The answer is yes.

You do not need to be wealthy to start a Waqf. With accessible Waqf share options available, participation is open to everyone. Nor are there complicated conditions, as the donation process is straightforward and can be completed online.

In Summary

All doors of good and charity are open to you in the simplest of ways. Purify your intention (niyyah) for Allah and choose a charity that will continue to remember you — even if you forget about it.